Management
Modern organizations operate in a highly fluid environment where continuous crises (e.g., economic, health) at a global level, rapid change in the business environment and the response to pressures for sustainability and social responsibility are synthetic elements of the new normal. In this context, businesses are called upon to adapt by adopting new flexible work models and structures (such as matrix/project structures), as well as environmentally friendly processes and products/services, developing partnerships with stakeholders and generating value for them in order to enhance their resilience and effectiveness, survive and grow. At the same time, a great boom is observed in the service sector. Taking into account the above, as well as the opinions of executives and experts in the field, the Management direction includes the following courses: Corporate Social Responsibility, Change Management, Project Management and Service Management.
After completing the courses of the direction, the student will be able to:
- Understand the fundamental dimensions of ethical behavior in businesses and apply the principles of corporate social responsibility and sustainability.
- Approach the business/organization as a socially responsible Corporate Citizen and understand, shape and manage the social responsibility strategy of a business/organization.
- Handle issues related to the smooth adaptation of an organization to change.
- Understand the specificities of the service sector and develop strategies and practices for their effective management.
- Apply tools for effective project management in organizations.
Accounting
The renewed program of courses offered in the specialization "Accounting" incorporates modern national and international trends in the scientific field of Accounting. Specifically, it offers specialized knowledge in the individual scientific sub fields of the field (management accounting, auditing, corporate governance, corporate entities, special issues, etc.) with the aim of providing students with excellent training. Students will have the opportunity to delve into critical issues of the cognitive subject of accounting so that they can claim positions in a dynamic work environment such as that of the accounting-auditing profession. Finally, it is stated that a strong background in the subject of accounting contributes to a better understanding of the operation of the business and is evaluated as a particularly important qualification for covering all positions in the administrative hierarchy of a company.
Marketing
In the modern competitive environment, the success of a business is judged by many factors. However, a common feature of successful businesses is a focus on the customer and a commitment to marketing principles. Nowadays, marketing is not limited to its role as a business function, but is a way of thinking and a philosophy of providing value to targeted customers. Undoubtedly, marketing is not just a new advertising campaign, but much more, since it is the business function par excellence that deals with customers. Customer satisfaction is at the heart of marketing, which through specific activities, institutions and processes creates, communicates and exchanges offers that have value both for consumers and for the economy and society as a whole. In addition, the development of digital technology is significantly shaping the business environment, creating a “digital relationship” with customers, making it necessary to develop new activities that will offer an upgraded value proposition and experience to the customer.
Digital Transformation and Innovation
Entrepreneurship and Sustainable Development
The objective of the direction is to introduce the student to focused areas of the field of Entrepreneurship and to highlight the concept of Sustainable Development.
Initially exploring the field of Family Businesses, the objective is to identify this new scientific discipline, to highlight the special characteristics of family businesses that differentiate them from all others, to understand the process of succession and the role of women in it and finally to investigate the mechanisms of family governance and the methods of strategy development in these businesses.
In addition, the objective is to understand the role of small and medium-sized enterprises and mainly business networks, in the local development process. In this context, the concept of entrepreneurship is analyzed and the environment in which the modern business operates is outlined, with emphasis on the importance of the local environment in business development.
An important dimension is also the design of e-business models. Emphasis is placed on the strategy, management, business operations and technology required for the development and exploitation of the e-business capabilities of a business or an organization, with the aim of gaining a competitive advantage, through the adoption of innovations and modern approaches.
Finally, the importance of sustainable development is highlighted, as that policy which aims to satisfy the economic, social and environmental needs of society in such a way as to ensure short-term and long-term prosperity. A basic principle of the concept of sustainability is that development must meet current needs without endangering the prosperity of future generations.
Finance
Finance is the pre-eminent branch of critical decisions. Students who will follow the Finance direction will be able to calculate the expected cash flows of candidate investment programs, evaluate and classify different fixed capital investments, value securities, analyze and manage portfolios and use modern means of hedging the risks undertaken. Students who choose this direction, among other things, will be able to propose alternative sources of financing for proposed investments, design hedging or speculation strategies, manage risks associated with the assets and liabilities of financial institutions, calculate the cost of capital of an investment and identify undervalued securities for purchase. Also, concepts such as international finance, currency and interest rate arbitrage are introduced.