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For Students and IEK Graduates

The Department of Business Administration of the University of the Aegean provides its students with all the necessary tools to build careers in business and the public sector and to generate new knowledge and pioneering ideas.

The student-centered curriculum of the Department of Business Administration combines the traditional and the innovative subjects of management, giving the opportunity to create their "own" academic path. In this path, specializations play a significant role, reflecting all the key areas of management, from management, marketing, accounting and finance to digital transformation and innovation, entrepreneurship and sustainable development.

Specializations

Management

The specialization in Management provides knowledge in the areas of project management, change management, service management and corporate social responsibility. These areas of expertise are covered by the corresponding courses that are systematically referred to critical issues in the field of Management. Examples of the topics presented are the management of a project from its initial stage to its completion, the methodologies of business transformation, the nature and the role of the service sector and its management, the theories of corporate social responsibility and corporate ethics, the standards of the social dimension of corporate social responsibility (CSR), CSR indicators, etc. Students have the opportunity to explore critical topics in the subject area of Management, acquiring the appropriate skills for their professional advancement to positions of responsibility.

Entrepreneurship and Sustainable Development

The specialization in Entrepreneurship and Sustainable Development aims to provide knowledge in the areas of sustainable development, family businesses, e-business, and the connection of local entrepreneurship with SMEs. These areas of expertise are covered by the corresponding courses which systematically delve into critical issues in the field of entrepreneurship. Examples of topics presented include the principles and programs of sustainable development, the role of family businesses in the economy, the components of e-entrepreneurship and innovation, and the role of small and medium-sized enterprises in the local development process, among others. Students have the opportunity to acquire knowledge in the field of entrepreneurship and sustainable development that is an important asset for those who wish to undertake or to participate in the planning of entrepreneurial initiatives.

Accounting

The Accounting specialization aims to provide knowledge in the areas of financial accounting, management accounting, auditing, and corporate governance. These areas of expertise are covered by the courses that align with the international developments and the needs of modern businesses and organizations. Examples of the topics presented include the analysis of financial information used by managers for planning and controlling the business, the presentation of a comprehensive framework of the principles and the methods for conducting internal and external audit, the principles and the institutional framework of corporate governance, as well as special issues on costing, valuation, investments, financing, etc. Students could delve deeper into critical issues of accounting so that they can compete for positions in a dynamic work environment such as that of the accounting-auditing profession.

Marketing

The Marketing specialization aims to provide knowledge in the areas of strategic marketing planning, digital marketing, marketing research, and consumer behavior. These areas of expertise are covered by the corresponding courses which systematically delve into critical issues in the field of Marketing. Examples of the topics presented include the role and the significance of using digital technology in marketing, the connection between market research and marketing management along with its fundamental methodologies, the preferences and processes that influence consumer behavior and decision-making, and techniques for analyzing business problems, among others. Students have the opportunity to acquire specialized knowledge and the appropriate skills in the field of marketing that will contribute to their further development in this field.

Finance

The Finance specialization aims to provide knowledge in the areas of international finance, portfolio management, risk management and the financial system. These areas of expertise are covered by the corresponding courses which systematically delve into critical issues in the field of finance. Examples of the topics presented include the efficiency of capital and money markets, the management of financial risk, portfolio formulation techniques, the structure of the international monetary system, the mechanisms behind currency crises, the role of the financial system in the economy, different forms of financing, etc. Students have the opportunity to acquire knowledge in the field of finance, as well as the necessary background to enhance their job prospects and professional advancement in relevant positions in the job market.

Digital Transformation and Innovation

The Digital Transformation and Innovation specialization aims to provide knowledge in the areas of e-service management, technological innovation and strategy, business processes and 3D printing, and management information systems. These areas of expertise are covered by the corresponding courses which systematically delve into critical issues in the field of digital transformation. Examples of the topics presented are the framework for analyzing and designing e-services, the changes that 3D printing brings to social and economic life, the description of the systematic management of knowledge resources (information, capabilities, skills) as part of broader innovation management processes and the strategic dimension of information systems, among others. Students have the opportunity to explore critical issues in the field of digital transformation and innovation, acquiring the appropriate skills to face the challenges of a rapidly changing environment.

Years of operation

Gratuates